The impact of gratifications derived from use of the social networking site qzone on the degree to which Chinese adolescents int
APAOLAZA V, HE J, HARTMANN P, CARO C
La naturaleza relativa del comportamiento de lealtad del paciente: captación, retención y deserción
CALERO R, GALLARZA M
What do patients value differently from Public and Private health care provision ?
CALERO R, GALLARZA M, NERBON O
La naturaleza relativa del comportamiento de lealtad del paciente: captación, retención y deserción
CALERO R, GALLARZA M
Responsabilidad social corporativa (RSC): analisis explotatorio y descriptivo de las paginas webs de los principales bancos y ca
FLORENCIO B, BUSTELO F, JEREMIAS-DUTSCHKE G, DEL JUNCO J
Comparing Private and Public health care provision: an explorative approach to citizens from Spain and Italy
GALLARZA M, DEL CHIAPPA G, NERBON O
Milk product packaging in the consumer decision-making process
GOMEZ M, CONSUEGRA D, MOLINA A
The Halo effect in the perfumery industry : the relevance of the ‘natural ingredients’ claim
HARTMANN P, APAOLAZA V, CARO C, BARRUTIA J
Effecto de las iniciativas socialmente responsables sobre el comportamiento del consumidor : applicacion de un modelo integrar
MARTINEZ P, DEL BOSQUE I
Structure and evolution of adoption of innovations research from 1950 up to 2012
MUNOZ-LEIVA F, BURGESS T, SHAW N
The propensity to gossip and its impact on e-WOM in online social networking sites
OKAZAKI S, RUBIO N, CAMPO S
Exploring individual characteristics affecting software downloaders’ payment dilemma
REDONDO I, CHARRON JP
Análisis de los antecedentes que contribuyen a la prueba de productos innovadores en el comercio minorista
RUBIO B, VILLASENOR N, YAGUE M
Neuromarketing: a passing trend or the future of market research?
SOLNAIS C, FERNANDEZ J, ZAPATA G
Measuring the Impact of a Company’s Digital Strategy on Customer Based Brand Equity, site insemma
WARD C, BAENA V